Personal Brand Identity
Identity System
Deliverables:
Brand Standards Guide
Personal Logo
Personal Website
Overview
This project was for my summer internship with Intersection. Intersection is a full service branding and marketing agency located in downtown Muncie, IN. The internship team had our own main client that we worked with for the entirety of the internship. Our client was Kimberly Howe-Ferguson who is an acquisitional entrepreneur among other titles. Kimberly was in search of getting a personal brand identity for herself. Through various meetings with her I was able to take her vision and turn it into a reality.
Her entire personal brand consists of logo, website, and the identity guidelines for her brand.
Design Exploration - Sketches
Logo System
Logo Rationale
The logo design encompasses clean and classic. Typography was taken and manipulated to create a custom monogram that creates movement across the entire logo. The letter “K” swirls with elegance to create the overall circular shape of this logo. This letter also creates circular motions on its ends to compliment the overall design. The letter “F” breaks the circular barrier creating an eye catching break in the motion. The color black was used to emphasize its clean and classic design.
Client Website Walkthrough
This is video walkthrough of the entire website. The website consists of multiple pages and features that express the client’s personal identity. The website was made using Squarespace.